Date: 24/03/2022
Asyaf Investment Company and Zad Al-Emtiyaz Company announce that Asyaf Investment Company has acquired a stake (24.63%) Zad Al-Emtiyaz Company by increasing the company’s capital in order to finance the company’s future projects.
Zad Al-Emtiyaz has been working in the food and restaurant field for 12 years and owns the Meez chain of restaurants. It also owns several commercial agencies for international companies in the field of producing and selling ice cream, cookies, and sweets, and serving food and beverages in the Kingdom. It is headquartered in the city of Jeddah and has many branches in different regions of the Kingdom, where it is in the central, western, and eastern regions.
The company has a diverse range of well-known exclusive products, brands, and franchises such as:
Meez Restuarant: It is distinguished by presenting innovative dishes from the spirit of the Middle Eastern cuisine
Marble Slab Creamery: An American brand specializing in ice cream and a variety of other desserts.
Great American Cookies: An American brand specializing in freshly baked cookies.
Mr. Riyad Al-Huraibi, Managing Director and CEO of Zad Al-Emtiyaz Company, commented on the signing ceremony of the deal today, saying: “We are pleased to have Asyaf Investments join us in working to achieve our vision of making our love for food a means to make the people around us happy. This vision includes our guests, employees, investors, and the community from About us.” He added, “We are currently seeking to improve the customer’s experience by investing in improving our service and products, developing our work team, and increasing the number of our branches in the Kingdom of Saudi Arabia to become one of the pioneers in our field, which will open up the ability for us to expand inside and outside the Kingdom.”
Mr. Aiman Alatiqi, (Managing Director and CEO) of Asyaf Investment Company said, “The opportunity to invest in Zad Al-Emtiyaz Company represents an excellent opportunity for our clients in Asyaf Investment Company to contribute to the growth of a successful company that has a good portfolio between local and international food projects, which qualifies it for offering and listing. In a growth market over the next few years” …… He added, “Zad Al-Emtiyaz Company has great growth opportunities and a strong management team, through which the company has succeeded in developing its business, and we look forward to becoming one of the distinguished companies in the food and beverage sector in the Saudi market.” Going forward. We are pleased to work together in the next phase of the company’s growth and regional business expansion. We at Asyaf Investment Company are currently evaluating a number of investment opportunities in the food and beverage sector and are looking forward to achieving more deals in this promising sector.”
About Asyaf Investment Company
Asyaf Investment Company is a leading Saudi asset management and investment banking company in private markets in the region, a multi-asset investment management services company headquartered in the Kingdom of Saudi Arabia. Newly established and regulated by the Saudi Capital Market Authority, Asyaf’s investments cover private equity, real assets, venture capital, private loans, and commodities. This enables investors to deal with Asyaf to benefit from distinguished, effective, trustworthy, and forward-looking solutions for their most important financial investments.
Asyaf Investment Company, through its network of international relations, business partnerships, employees, agents and distribution partners, provides financial protection and asset management products and services to an elite of multiple clients, such as sovereign funds, international institutions, companies and family groups in the Gulf Cooperation Council countries, especially in the Kingdom of Saudi Arabia, from dealing With Asyaf to benefit from distinguished, effective, trustworthy and forward-looking solutions for their most important financial investments.
About Zad Al-Emtiyaz Company
Zad Al-Emtiyaz Company is one of the leading companies in providing food services in the Kingdom of Saudi Arabia, as it owns the chain of Meez restaurants and has American commercial agencies in the food and beverage sector in the field of producing and selling cookies, sweets, ice cream and serving food in the Kingdom of Saudi Arabia. Its headquarter is in the city of Jeddah, and the company has many branches in different regions of the Kingdom, where it is located in the central, eastern and western regions of the Kingdom, and the company has more than 11 existing branches and under construction, and more than one hundred and twenty employees.
For more information, contact:
Salam Al-Nablsi
Marketing Management
Asyaf Investment Company
9200 00 378
